Fully Online

October 2021

Information of Interest

  • Covid-19 has caused a tremendous adverse impact on all outdoor activities--no less concerts, MICE, sporting competitions, trade fairs and the live events industry in general and worldwide

  • This pandemic has accelerated the development, use, and adaptations of technology for the creation of virtual events. Once the planet overcomes the effects of this novel coronavirus the events industry will be revived but with hybrid events an integral, unending aspect of our future.

  • 70% of events with celebrities are riddled with faults of many kinds with only 45% of concerts profitable for the promoter.

  • 80% of marketing professionals believe that live events are a key tool when promoting your brand. 31% of these professionals think that, amongst all marketing initiatives, events are the most effective channel.

  • Mega-events rarely fulfill their potential for host destinations due to inadequate event management.

  • 63% of marketing executives plan to invest more in this type of actions in the foreseeable future in both budget and in number of events.

  • Companies spend on average 25% of their marketing budget at events.

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June 21st to 25th, 2021 - 04.00 TO 08.00 PM CET

The Course

  • Based on the above information and further data it is clear that event management, concert promotion, M.I.C.E., virtual and hybrid events will become increasingly important as a basis for multinational companies' marketing strategies and brand promotions.

  • The need for qualified personnel to conduct such events and activities is growing, but at this time there's a paucity of courses available to those motivated to learn and enter this field.

  • Chrand Events, with the academic support of The American College in Spain, have designed the most advanced and comprehensive course in mega event management. Conducted by experienced promoters and events management experts with extensive experience in the organization of large trade fairs, concerts, world class sporting events, summits with world leaders in both in-person and virtual events, the program has been designed and will be conducted in association with the leading companies in the event management industry,

  • The first edition of this course, in keeping with strict pandemic hygiene protocols, will occur virtually October 2021.

Register here!